Club and Eleven Sports are Content Partners

Club Brugge signed a five-year content deal with Eleven Sports. In the future Club doesn't just want to share great content, but also co create new, innovative content. "With Club Media House we try every day to give our fans a unique view of the day to day life of our club and to offer our partners relevant digital products. We are very excited about this partnership which enables us to take the next step as a media company", says CCO Bob Madou.

League champion Club Brugge is the first team to sign a content deal with Eleven Sports. Thanks to this deal the viewers of the Eleven Pro League channels will get a glimps of what happens at the Basecamp in Knokke, next to a number of reportages and interview about the day to day life at the club.

Even Bart Verhaeghe, Vincent Mannaert, Philippe Clement and the players will be seen regularly in front of the Eleven Sports cameras.


“Eleven Sports wants to offer a total football experience and thus broaden their content from just the live games. This cooperation with the clubs is from a great importance, without neglecting the journalistic approach. We are thrilled to sign a first content agreement with Club as the current champion of Belgium. Club Brugge's Club Media House is an example of how to create innovative club content. This fits perfectly with the DNA of Eleven Sports", says Guillaume Collard, Managing Director Eleven Sports in Belgium and Luxumburg and Group Head of Acquisitions.

Brugse Metten

The first initiative together with Eleven is the live broadcast of the Brugse Mette, when Club faced French side Lille OSC on Saturday 25 July. The game will not only be streamed live on the Facebook page of Club and Eleven Sports, but will also be broadcasted on Eleven Sports 1.

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