George Kessler was Club’s head coach for two years. In his first year at Club, the team tried to make do with the players it already had, and the only reinforcement came from Spelbos and Alex Querter, who joined Club from neighbours Cercle Brugge. Despite the tangible positive vibes that ‘Sir George’ brought with him to Olympia, Club only finished in 5th position, not good enough to play on the European scene. In the second Kessler-year, René Verheyen from Lokeren, Hugo Broos from Anderlecht, Luc Beyens from SK Tongeren, and Willy Carbo from Utrecht committed to Club Brugge. Carbo was Club’s umpteenth attempt to find a worthy heir for the striker position, a void left by Raoul Lambert, and again it was a disappointing endeavour. Club Brugge came in in 3rd position and was once again rewarded with a ticket for the European competition. Sir George also brought young Marc Degryse to the senior team of Club, an accomplishment that Kessler may truly put to his name.
George Kessler was signed by Club Brugge as a technical director. It did not take long for 'the grey eminence’ to assumed control of the full scouting system of Club, supervision over the youth coaching, and communications with the press. Assistant Raymond Mertens was assigned with the physical coaching during the week, while Kessler drew out the tactical plan and the line-up of the team. Kessler was at Olympia for two seasons and put Club Brugge back on the right track from the onset. At the occasion of his departure, the management of the club showed its appreciation by awarding him the title of Honorary Member of Club Brugge.