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Allianz is the new back-of-shirt partner of Club Brugge

Today, Club Brugge has announced its new back-of-shirt partner. Allianz, the world leader in insurance and financial services, will now feature on the back of our shirts. "We are particularly proud to collaborate with them for the long term," emphasizes Commercial Director Jeroen De Smet.

With over 159,000 employees and a turnover of 152.7 billion euros, Allianz is the number one insurance brand. In Belgium, more than 800 employees are dedicated to offering a wide range of products and services to individuals, self-employed individuals, SMEs, and large enterprises through skilled insurance brokers.

Kathleen Van den Eynde, CEO of Allianz Belgium, says, "Allianz has a long tradition of sports sponsorship worldwide, from the Olympics and Paralympics to Bayern Munich. I am incredibly proud that we have now also connected locally with Club Brugge. Sport challenges, inspires, and unites. Football represents dedication to a team and connects communities and generations. In this new football partnership, we will jointly work towards raising awareness in Belgium that movement and sports are the ultimate preparation for a bright future."

Jeroen De Smet, Commercial Director of Club Brugge, adds, "In the gallery of teams like Bayern and Juventus, we will serve them in the right way and, above all, in the long term. Allianz has already proven its services globally, which is why we are extremely proud and excited to announce them as our back-of-shirt partner."

The new home shirts are now available since this morning at the Club Shop, City Shop, and online.

To the shop.