Betsson Group is Club Brugge's new main partner. The global leader in the entertainment industry has signed a three-year agreement with the Belgian Cup winners. It marks the largest shirt sponsorship deal in the club’s history. On Saturday, BetFIRST.sport – a live score app – will make its debut on the front of the shirt during the pre-season friendly against KV Kortrijk. European kits will feature the Betsson.sport branding. From 1 January onwards, the Betsson.sport logo will appear across all kits.
CEO Bob Madou: “I’m extremely excited about this deal. Betsson and Club Brugge are both innovative organisations with ambitions to reach the very top. This partnership places the Club alongside esteemed sides within the Betsson family, such as Inter Milan, Boca Juniors and Atlético Nacional.”
Jesper Svensson, CEO at Betsson Group: “Partnering with Club Brugge – a club with a remarkable history, strong values, and an exceptionally loyal fanbase – is a major milestone for us. We look forward to supporting the Club’s future ambitions and strengthening our connection with football fans across Belgium.”