Club Brugge is taking another step in its digital innovation journey. Club is joining forces with American NFT marketplace Simba, taking a step into Blockchain technology and launching 'Club Moments' at the end of this season.
In recent years, Club has invested heavily in its digital evolution to serve its fans even better. Both in terms of content, with the Club Media House, and in terms of online services. Thus, in recent seasons we expanded our digital services with a new App, the help center 'AskClub', and the Club ID loyalty program. With Blox, Club was the first Belgian soccer club to have a Crypto-exchange partner, and in line with this, a new blockchain partner is a logical next step.
Club is convinced that fan experience is crucial in a rapidly changing digital world. We also believe that the speed, transparency and possibilities of blockchain will be a lasting factor in the creative industry, the content world and the fan experience. That is why we will soon launch our own NFT marketplace.
NFTs? An NFT, or Non-Fungible Token, is a digital version of an object in the offline world, such as photos, videos, artwork as well as experiences. Through Blockchain technology, these digital assets are given an owner who alone manages the rights to the object. NFTs are limited in number and unique.
Via 'Club Moment's you can therefore become the owner of a unique Club Brugge object this season, ranging from the photo of the winning championship goal to a video by Club Media House or a quote from Ruud Vormer. In time, this technology could also help us offer tickets or other products for sale, expand our loyalty program or make in-game purchases.
CBO Bob Madou: "Digital innovation also means daring to 'leapfrog' with new technology. We are convinced that Blockchain and NFTs will eventually become part of every individual's daily life. Partnering with Simba's expertise allows us as a club to quickly learn about this new world and immerse our team in our new digital ambitions. The sooner we internalize this new world the sooner we will be able to improve the opportunities for our fans and partners, online and in our new stadium, on every level."