Wednesday 19 May 2021 11:00

Club Brugge Foundation wins Pro League Football & Community Award

Club Brugge is this year's best Football & Community team of the Jupiler Pro League. The club received this honour by a jury of independent experts for its social club activities and the efforts of the Club Brugge Foundation during the past season.

It's the 4th Pro League award in seven years for the Club Brugge Foundation after previous awards in 2015, 2016 and 2018. Last season the Club Brugge Foundation received international praise with the project 'The Bear and his Scarf' and won the 'More than Football Award' in November from the European Football for Development Netwerk and the 'Professional Club - Community Award' at the International Sports Awards in December.

Pro League congratulates Club for social commitment

Last year was not only a challenge between the lines. By making use of digital alternatives, online sessions and meetings in small groups, the Club Brugge Foundation kept the focus on local projects with attention to youth, synergie, inclusion and participation. Projects like 'Show Racism the Red Card', 'Score for a healthier lifestyle', 'Footballstars', 'The Bear and his Scarf' and 'Club Brugge Bootcamp' were the Foundation's success stories.

Door middel van digitale alternatieven, online sessies en ontmoetingen in bubbels bleef Club Brugge Foundation inzetten op lokale projecten met aandacht voor jeugd, synergie, inclusie en participatie. Onder meer projecten als ‘Geef Racisme de Rode Kaart’, ‘Scoren voor Gezondheid’, ‘de Voetbalkraks’, ‘De Beer en zijn Sjaal’ en ‘Club Brugge Bootcamp’ zijn succesverhalen van de Foundation.

"At club level, the social impact on fans, enthusiasts and players is particularly tangible. Despite the difficult year, Club Brugge showed its social commitment with the Club Brugge Foundation. The jury congratulats the club and the Foundation for its efforts throughout the past season", Jan Cas, Football & Community Manager of the Pro League says.

Bluvn Goan to help people move forward”

Head of Foundation Peter Gheysen, who received the trophee on behalf of the Club Brugge Foundation, is very pleased: "The corona measures challenged us this past year. But with numerous digital alternatives, activities in smaller groups and creative campagnes we were able to continue to convey our No Heart/No Glory message. Despite the restrictions we were able to "Bluvn Goan" (keep going) and reach our target groups and disadvantaged groups with our various Foundation projects. Especially in a time where society can use all the support it can get, we have continued to use the strenght of football to help people move forward."

"Next season our Foundation celebrates its 15th anniversary. Throughout the years the Club Brugge Foundation grew under the wings of the football club into a high-performance organization, thanks to the unconditional support and drive of everyone at the club. Like the Club DNA, we are stimulated to do better and to increase our impact with our social projects on a daily basis. I want to thank everyone who works with us every day."

Social commitment supported by the entire Club Brugge family

Club Brugge chairman Bart Verhaeghe is extremely proud as well: "With Club Brugge we want to be a leader in Belgian football, on and off the pitch. Each year we make sure that our Foundation receives the necessary resources to continue its operations, even in an economically challenging year. With the power of football we take difficult subjects out in the open, we offer extra chances to vulnerable people or we try to unburden them for a while. This social commitment is ingrained in the Club's DNA, but we strengthen it year after year thanks to the efforts of the entire Club family. I would therefore like to thank all those involved, employees, volunteers, project partners, Club fans and participants, for making a difference in the lives of many people together with us."


Photo: Peter Gheysen, Head of Foundation.

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