Since January, Club Brugge & Unibet have been joining forces to reduce the number of cardiac arrests in our country. A unique AR-tool where fans can learn life-saving techniques should help. The exclusive jackets our players stepped on the field with to bring the topic to life, we are now giving them away!
When Club Brugge fan Koen collapsed at the away match in Sint-Truiden, it became clear once again how important CPR is. For three seasons Club & Unibet have also joined forces by giving a free CPR workshop to an amateur club every month and donating a free AED device.
In January, we went a step further by developing a unique AR experience in collaboration with KU Leuven. Via www.noheartnoglory.be you learn how to resuscitate someone in eight steps, test your knowledge and receive an exclusive pin after correctly answering all the questions.
Our players also gave attention to this topic. In the eighth final of the Champions League, our team played in Lisbon with a special #ISaveLives print on the shirt and just before several other matches they ran with unique #ISaveLives jackets. We are now raffling off no less than five of these. Want to win? Surf to ... and enter quickly!
